Market intelligence and merchandising

When it comes to the creative process our core mindset is the same: first and foremost, to learn our clients’ vision of their product offerings and understanding their needs. By identifying and applying this fundamental viewpoint to our creative process, we are able to create innovative, high-value products that stand out in the industry.

We travel to follow, study and pursue global fashion trends and adapt them to our customer needs.

We review our customer market, analyse the retail presentation of each brand: prices, display of the product, point of sale methods.

We evaluate the competitive situation and determine the reason why a product catches the interest of the consumer.

With the information gathered, we complete our analysis with a proposal of what we think our customer needs.

Our design team based in Montreal follow the latest fashion-leading trends