Our history

1944

Chateau Lingerie is founded

1952

F.W.Woolworth first major customer

1965

Chateau expands – 60 000 sq ft facility and 200 sewing machines

1968

Chateau obtains major underwear licences

1972

12 million units produced in 1972

1982

Acquire ownership of the WATSON’S brand, a trademark in existence since 1863

1992

Production up to 25 Million units per year

1995

Invest in a new state-of-the-art 200 000 sq ft distribution center

2000

Start developing manufacturing in other global markets

2010

Fully redesign manufacturing & importing algorithm, including a testing lab to maintain Chateau’s continuous stability and success

Quality, Comfort and Value